Alex Scott
Sports Marketing & Media
Phone:
(847) 612-7158
Email:
Company:
LeagueStock, Inc
Location:
Chicago, Illinois
A Bit About Me
Hello and welcome to my website!
Allow me to introduce myself - I'm Alex Scott, an experienced brand marketing professional with a passion for working in the sports marketing and media industry. Throughout my career, I've had the privilege of working on some exciting projects that helped elevate brands and reshape the business of sports. While my expertise lies in marketing communications, partnership marketing, and account management, I take great pride in my proven ability to lead cross-functional teams and build brands using the power of digital, social, and experiential media.
Beyond my professional pursuits, I am proud Chicago sports fan. When I'm not cheering on my favorite teams, you'll often find me engrossed in the world of fantasy sports - strategizing and competing with fellow enthusiasts. Away from the world of sports, I'm a enjoy traveling to new places and spending time with family and friends.
I created this space to showcase my professional journey and the projects that fueled my passion for sports marketing and media. I invite you to explore my portfolio and get to know more about the work that drives me. If you share a love for sports, marketing, or simply enjoy a good conversation, I'd love to connect with you!
Career Overview
M
Marketing
Successfully leveraged 170+ professional, collegiate and minor league sports partnerships to achieve unique company objectives.
Developed and executed strategic marketing campaigns utilizing television, print, radio, social media, website advertising, arena signage, in-game features, onsite activation, email, and promotional sweepstakes.
S
Sales
Developed fundraising materials and led successful new business pitches.
Prospected and signed 120+ new accounts over 16 months which exceeded sales targets and led to record company growth.
Preserved better than 90% overall customer retention rate in an industry with traditionally high turnover.
M
Management
Directed a team of 15 marketers, designers, software developers, and data engineers during the development and release of two enterprise-level mobile applications and strategic company rebrand.
Managed multimillion dollar budgets and client relationships to ensure efficient use of company resources.